The third-party cookie will go away by 2021. To succeed in the present and prepare for the future in which the third-party cookie is no longer an option, advertisers must unravel the technical challenges of identity and addressability, which is the ability to deliver holistic, personalized messaging on the open Internet. By understanding how identity works now, marketers can not only prepare for future standards, they can help design a better ecosystem—one in which people continue to get the content they love while feeling certain that their data privacy is respected. Join Tim Purkayastha, VP Partner Development Lead, MediaMath in discussion with Joanna Burton, Chief Strategy Officer, ID5 to find out how we can build an identity infrastructure that benefits brands, publishers and consumers.
• Joanna Burton - Chief Strategy Officer - ID5
• Tim Purkayastha - VP Partner Development Lead - MediaMath